Toys R Us:
American Dream Mall
Rutherford, NJ

by | Jul 14, 2022 | 2 comments

Toys R Us always had an exciting and fun vibe. I was excited to see Toys R Us open recently in the American Dream Mall. The huge two story toy store even has a tube slide from the second to the first floor. If you choose to go through the stairs you can’t help but notice how the steps are designed in a fun way. There are separate sections within the store for particular types of toys such as a playmobil section, Lego section and more. When we visited there was a woman demonstrating the wonders of Squirmies and another time we saw a demonstration on magic tricks with the possibility of purchasing a kit that demonstrates how to do the tricks.

What’s a toy store without a good dessert? Toys R Us now offers the Geoffrey Café with Chalav Yisrael ice cream, slush and milkshakes (Lakewood Hashgacha). We enjoyed a delicious Mehadrin ice cream that really rounded off our visit and gave it a sweet ending.


Posted: July 14, 2022

Updated: December 18, 2022

Information, prices and hours posted here are current as of the posted or updated date. It is advisable to call ahead or check online to confirm hours and prices.


1 American Dream Way

East Rutherford, NJ 07073

Parks Court, Levels 1 & 2


Sunday-Thursday: 11AM–8PM

Friday: 11AM–9PM

Saturday: 11AM–10PM

Phone Number:


Approximate Distance from:   

Brooklyn Bridge: 30 minutes

Lakewood: 1 hour, 5 minutes

Monsey: 35 minutes


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  1. yehuda

    I THOUGHT toys r us is bankrupt forever?

    • Sarah Einhorn

      Seems they reopened a branch in American Dream Mall


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