FAO Schwarz Toy Store:
New York, NY

by | Dec 3, 2019 | 0 comments

The joke many adults tell is that as children when visiting FAO Schwarz they were led to believe that it was a toy museum instead of a toy store. The store is huge. When we were kids we all said it was a block long. I’m not sure if this is accurate but the two story amazing world of toys, games and activities is truly marvelous. The “toy soldiers” standing outside the store ushering passersby in, makes the experience start off truly magical.

Entrance to this unique toy store is free but it is hard to refrain from buying many of the unusual products displayed, often with engaging demonstrations by the many toy experts working at FAO Schwarz. We were definitely enamored by the impromptu magic show, the erasable markers, the sticker maker, temporary glitter tattoos and the huge floor piano. There are whole sections selling Barbie Dolls and their accessories, there is a Steif teddy section, of course Lego and Playmobil sections, even Build a Bear has a section in this all-encompassing toy store.

The store is located across from the Rockefeller ice rink in the Rockefeller Plaza and is easy to visit on the way from one place to the other.

If you think only children enjoy this toy wonderland, I’ll be the first to tell you that there were at least equal amount of adults visiting as kids (many without little ones). I for one, was excited to return with my kids to show them this remarkable toy store with its two story toy clock at the entrance.


Posted: December 3, 2019

Information, prices and hours posted here are current as of the posted or updated date. It is advisable to call ahead or check online to confirm hours and prices.


30 Rockefeller Plaza

New York, NY 10111


Sunday: 10 AM-7 PM

Monday through Thursday: 10 AM – 8 PM

Friday and Saturday: 10AM – 9 PM

During Holiday Season they have extended hours.

Phone Number:

(800) 326-8638

Approximate Distance from:   

Brooklyn Bridge: 18 minuets

Lakewood: 1 hour, 25 minutes

Monsey: 1 hour

Website: https://faoschwarz.com/

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